Strategy decks, websites, one-pagers, brand systems and product flows, built for start-ups and scale-ups in cybersecurity, travel tech, SaaS, retail and more.

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40+

decks built, strategy, content, and design

brand systems

from scratch

17 yrs

in marketing,

B2B,B2C,B2G

I can see from here that your

brand deserves some love and care

Projects

Selected projects

In-house · Head of Marketing · 2020–2024

Kaymera Technologies

Built marketing from zero, led rebrand and new website, introduced HubSpot CRM unifying marketing, sales and support, built the first e-commerce channel, led field marketing, and designed a branded onboarding wizard that made the invisible value visible.

Strategy

Branding

Product marketing

Content

Social

CRM & CMS migration

Automation

Email & nurturing

E-commerce

Events

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In-house · Head of Marketing · 2020–2024

Kaymera Technologies

Strategy

Branding

Product marketing

Content

Social

CRM & CMS migration

Automation

Email & nurturing

E-commerce

Events

Read the story →

In-house · Head of Marketing · 2020–2024

Kaymera Technologies

Strategy

Branding

Product marketing

Content

Social

CRM & CMS migration

Automation

Email & nurturing

E-commerce

Events

Read the story →

Volunteer · With the Embassy of Ukraine in Israel · 2025

Taste of Independence

Reconceived it as “34 Years of Freedom in Every Bite” — a 34-flavours-of-Ukraine tasting menu with a Ukrainian chef, a 35th “future” bite and a cuisine historian narrating every course. I owned concept, branding, menu and meal planning, vendors, food production and plating, ticket sales, and communications.

Concept

Branding

Menu & meal planning

Vendors

Food production & presentation

Ticket sales

Communications

Program

Volunteers

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Volunteer · With the Embassy of Ukraine in Israel · 2025

Taste of Independence

Concept

Branding

Menu & meal planning

Vendors

Food production & presentation

Ticket sales

Communications

Program

Volunteers

Read the story →

Volunteer · With the Embassy of Ukraine in Israel · 2025

Taste of Independence

Concept

Branding

Menu & meal planning

Vendors

Food production & presentation

Ticket sales

Communications

Program

Volunteers

Read the story →

Volunteer · Israeli Friends of Ukraine · 2024

Hutir of Independence

Created an AI-assisted visual world uniting Ukrainian folk art with Israeli symbols, owned the whole brand environment: stage backdrop and animation, signage, merch, social, landing page, ticketing and floor logistics.

Branding

Social

Event planning

Signage & merch

Ticketing

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Volunteer · Israeli Friends of Ukraine · 2024

Hutir of Independence

Branding

Social

Event planning

Signage & merch

Ticketing

Read the story →

Volunteer · Israeli Friends of Ukraine · 2024

Hutir of Independence

Branding

Social

Event planning

Signage & merch

Ticketing

Read the story →

Side project · Built & taught

Fundraising 360

Built the website, wrote the copy, made the promo campaign, visuals and videos — and taught the presentations & AI class.

Web

Copy

Campaign

Video

Teaching

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Side project · Built & taught

Fundraising 360

Built the website, wrote the copy, made the promo campaign, visuals and videos — and taught the presentations & AI class.

Web

Copy

Campaign

Video

Teaching

Read the story →

Side project · Built & taught

Fundraising 360

Built the website, wrote the copy, made the promo campaign, visuals and videos — and taught the presentations & AI class.

Web

Copy

Campaign

Video

Teaching

Read the story →

Startup · Brand from zero (NDA)

Unseen Cyber

Named it and built the brand on an immune-system metaphor — “an unseen yet vital shield”: archetype, moodboards, visual identity across digital and print, messaging and a launch plan.

Naming

Brand strategy

Visual identity

Messaging

Launch plan

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Startup · Brand from zero (NDA)

Unseen Cyber

Named it and built the brand on an immune-system metaphor — “an unseen yet vital shield”: archetype, moodboards, visual identity across digital and print, messaging and a launch plan.

Naming

Brand strategy

Visual identity

Messaging

Launch plan

Read the story →

Startup · Brand from zero (NDA)

Unseen Cyber

Named it and built the brand on an immune-system metaphor — “an unseen yet vital shield”: archetype, moodboards, visual identity across digital and print, messaging and a launch plan.

Naming

Brand strategy

Visual identity

Messaging

Launch plan

Read the story →

in-house/fractional · Head of Marketing · 2025–2026

Gimmonix

Repositioned the company around value, led a full rebrand and launched a fox mascot. Then built the whole engine solo: a brand system encoded for AI, HubSpot CRM and automation, newsletter and nurturing, content and SEO/AEO, LinkedIn, and self-serve sales tools.

Strategy

Positioning

Branding

Mascot

Content

Social

CRM & automation

Web & CMS

Email & nurturing

Sales tools

AI systems

Read the story →

in-house/fractional · Head of Marketing · 2025–2026

Gimmonix

Strategy

Positioning

Branding

Mascot

Content

Social

CRM & automation

Web & CMS

Email & nurturing

Sales tools

AI systems

Read the story →

in-house/fractional · Head of Marketing · 2025–2026

Gimmonix

Strategy

Positioning

Branding

Mascot

Content

Social

CRM & automation

Web & CMS

Email & nurturing

Sales tools

AI systems

Read the story →

Strategy decks

Strategy, not just slides

Decks where strategic thinking was the point: I built the strategy and planning. Want to see the creative directions? >>>

See all decks

Strategy by me

Marketing plan · 22 slides

30-60-90-day plan for a fleet-cybersecurity startup

Strategy by me

Campaign · 27 slides

Cross-sell campaign for an application-security platform

Strategy by me

Positioning · 11 slides

Competitive messaging for a data-protection solution

Strategy by me

Social strategy · 35 slides

Social media strategy for a B2B diamond marketplace

MORE WORK

Beyond decks

Pages, one-pagers and product flows I’ve shipped.

LIVE PROTOTYPE

Onboarding wizard

A step-by-step phone secure OS onboarding flow, designed and prototyped in Figma.

Tap to try.

Tap to try ↗

Landing pages & wireframes · 3

Websites, landing pages, wireframes

A glimpse of planning & content process I put into making landing-pages and wireframes. Hover to scroll, click to flip through all samples.

ONE-PAGERS

One-pagers & catalogues

Sales one-pager and a case study for ironSource, plus a product catalogue for Kaymera.

Brand guidelines

Brands, not just logos

Some re-branding processes I curated: messaging, positioning and the overall look and feel, built as reusable consistent systems.

Brand by me

Brand case · 6 chapters

Gimmonix: one brand for a travel-tech ecosystem

Brand by me

Brand case · 6 chapters

Unseen Cyber: identity for a mobile-security startup

Brand by me

Brand case · 6 chapters

Kaymera: brand for high-end secure smartphones

Brand by me

Brand case · 6 chapters

FAINO: marketing is a craft, not magic

Let’s talk.

Hiring a first marketer, or need a fractional CMO? I’d love to hear what you’re building.

maryna.gaidak@gmail.com

Book a call

↗

Let’s talk.

Hiring a first marketer, need a fractional CMO or small business marketing help? I’d love to hear what you’re building.

maryna.gaidak@gmail.com

Book a call ↗