Your brand isn't your logo

Your brand isn't your logo

Your brand isn't your logo

Your brand isn't your logo

A logo is a signature, not a personality. Here's where your brand actually lives, and why a new logo rarely fixes anything.

A logo is a signature, not a personality. Here's where your brand actually lives, and why a new logo rarely fixes anything.

A logo is a signature, not a personality. Here's where your brand actually lives, and why a new logo rarely fixes anything.

Founders

Small business

4

min read ·

Your brand isn't your logo

The logo is the last thing people notice

Sample post: replace me. Most brands don’t have a logo problem. They have a clarity problem: nobody can say in one sentence who it’s for and why it’s better.

Where your brand really lives

In the first sentence on your homepage, the way your sales team answers ‘so what do you do?’, and the email someone gets after they sign up.

Maryna Gaidak relaxing on a beanbag with a coffee

Maryna Gaidak

17 years in marketing, from trade shows to AI. Fractional CMO, brand and deck builder.

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Let’s talk.

Hiring a first marketer, need a fractional CMO or small business marketing help? I’d love to hear what you’re building.

Let’s talk.

Hiring a first marketer, need a fractional CMO or small business marketing help? I’d love to hear what you’re building.