The one-page positioning brief

The one-page positioning brief

The one-page positioning brief

The one-page positioning brief

Five questions that replace a two-hour positioning workshop. Fill it in before your next agency call.

Five questions that replace a two-hour positioning workshop. Fill it in before your next agency call.

Five questions that replace a two-hour positioning workshop. Fill it in before your next agency call.

Founders

Marketers

Small business

3

min read ·

The one-page positioning brief

Five questions

Sample post: replace me. Who is it for? What do they use today? Why is that not good enough? What do you do differently? How can you prove it?

How to use it

Answer each in one sentence. If you can’t, that’s your next meeting.

Maryna Gaidak relaxing on a beanbag with a coffee

Maryna Gaidak

17 years in marketing, from trade shows to AI. Fractional CMO, brand and deck builder.

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Let’s talk.

Hiring a first marketer, or need a fractional CMO? I’d love to hear what you’re building.

Let’s talk.

Hiring a first marketer, need a fractional CMO or small business marketing help? I’d love to hear what you’re building.

Let’s talk.

Hiring a first marketer, need a fractional CMO or small business marketing help? I’d love to hear what you’re building.